

Tip from Author: “ Pick just one gesticulation you will incorporate for the rest of the day. Individuals will engage more intently to your words due to your big movements. Why this works: These gestures are critical to your charisma because you become physically and metaphorically more open. The bigger the gesticulations, the bigger the perceived importance. An open chest area and palms signify vulnerability this in turn allows people to trust you more. Big gesticulations allow for openness in body language and body language is 90% of communication.
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How to practice: Gesticulations help show your enthusiasm for what you are talking about. You will get better at pace and interjecting emotional context one story at a time. Tip of the Day: Tell a story to everyone you talk to today. Ralph Lauren got his start in fashion as a salesperson at the Brooks Brothers store on Madison Avenue in Manhattan

Polo Ralph Lauren is the primary designer of uniforms for the US Olympic team from 2008 through 2020ģ. Polo Ralph Lauren has over 300 stores globallyĢ. This shows that even if you don’t have a great story to tell, it is the manner and gripping flow of it that really do the appealing.ġ. Although he may only be talking about why he loves designing high fashion clothing, he story-breaks, amplifies his tone, and he uses hand gestures to leave the listener wanting to hear more from him. He is able to be an effective storyteller by controlling the pace at which he shares his stories. You need to match them to the context.” – Charlie Houpert, Chapter 11Ĭharismatic Model: Ralph Lauren is an excellent storyteller. You need to vary your vocal tonality, eye contact, and gesticulations.

Tip from Author: “ You need conviction to speak with authority. If done with passion, enthusiasm, and creativity every listener will be hanging on your every word. Why this works: Work on controlling the silence and speech breaks as well as the emotions connected to each character, location and overall context. When you tell a story you have to be the spotlight (like it or not), charismatic people have the innate ability to tell a story that may not be that great, yet it still engages the listeners. How to practice: Work on engaging others with the stories you tell. What to practice: The art of telling an interesting and engaging story. 1 - Ralph Lauren, Founder of Polo Ralph Lauren
